“It was from first-hand experience that we understood the importance of bringing Othr Half to market” 

Tanis, who worked directly with the cosmetics industry in Australia, noticed men were becoming increasingly inquisitive about taking care of their skin. The only issue was, the decision making process was riddled with confusion. From getting barely any guidance in the space, to feeling the options on offer were tailored specifically to the wants and needs of females alone, it became clear that guys were becoming extremely overwhelmed with the current landscape of the industry. 

Tim, who until he met Tanis, never had a trusting source of education to show him what to use, how and why he should use it. He understood that he couldn’t possibly be the only male facing this situation.

Conversation grew over time between the two around the space and what was currently on offer.

In a bid to tackle a re-occurring breakout, Tim asked Tanis to give him something that would help to minimise the issue. After applying these lotions and potions, Tim asked “what makes this product so different from all the others that you’ve shown me.”

Tanis' response... “Let me show you how the other half live.” 

This turned out to be a lot more powerful than anyone could have ever imagined, as this moment sparked a two year journey to develop a brand and formulate a range of products suited to males.